Online Home-Buying Searches Just Reached a 2-Year High

Hi friends — it may not feel like it when you’re just glancing at the headlines, but there are strong signs that homebuyer interest is quietly heating up again.

Let’s take a closer look at what’s really happening and what it could mean for you if you’re thinking about selling.

Buyers Are Browsing — and the Numbers Prove It

One of the best ways to see where buyers’ minds are is to look at what they’re searching for online. And according to Google Trends, searches for phrases like “home for sale” have been climbing all year.

Google tracks how popular certain phrases are over time, with 100 being the peak popularity for that phrase. Over the past two years, two key home-buying searches have been trending upward — and just this past July, they hit a two-year high.

That’s not just random browsing. It’s a sign that curiosity, and in many cases real intent, is growing. People are watching the market closely and waiting for the right home to come along.

Why This Matters If You’re Selling

Even with today’s mortgage rates and home prices, buyers haven’t disappeared. They’re still out there — scrolling, saving listings, and planning their next move.

And here’s the part you’ll want to hear: your home might be exactly what they’re searching for. But if it’s not listed, they’ll never see it.

Now, I’m not saying we’re going back to the frenzy of 2021. This isn’t about dozens of offers in a weekend. It’s about motivated buyers — the kind who are prepared to act when the right home hits the market. Those buyers are out there right now.

If you’ve been holding off because you weren’t sure if the demand was there, this is your gentle nudge to reconsider. You don’t need ten offers to sell your home — you just need the right one. And that right buyer may be searching today.

💡 Bottom Line

If you’ve been telling yourself, “I’ll sell once buyers are back,” here’s your sign: they already are.

If you’re curious about whether now is the right time to make your move, let’s connect. I’ll walk you through the local trends here in Connecticut, give you a clear picture of your home’s value, and help you plan a strategy that puts your property in front of the buyers who are searching right now.

📞 Call me at 860-985-4363 or head to melindatherealtor.com for your free consultation.
💬 Never too busy for you to be my #1 client

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